At the White House, Olivia Rodrigo Says Vaccines Are ‘Good 4 U’

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WASHINGTON – Nixon and Elvis. Trump and Kanye. Biden and Olivia.

Wednesday, Olivia Rodrigo, 18-year-old pop star #1 album He visited the White House in the country and joined the Biden administration’s efforts to reach young people and influential people to the young and unvaccinated.

“It’s important to chat with friends and family members,” said Ms Rodrigo, reading the prepared statements during a brief appearance in the White House briefing room. “Actually, go to a vaccination site where you can do it more easily than ever before.” before.”

The White House couldn’t have written a better script. (Actually, according to an administration official, White House officials helped her prepare her lyrics.) The “good 4 U” singer has millions of followers on social media following her every word and is part of a growing list. Creatives, celebrities, and influencers who want to work with the White House to deliver a pro-vaccine message directly to their communities.

Rob Flaherty, the White House’s director of digital strategy, is organizing an effort to reach people like Ms. Rodrigo and invite them to Washington to create content. Mr. Flaherty said in an interview that plans to bring him to the White House began in June. After he arrives, Ms. Rodrigo meets with Dr. Biden before it’s time to shoot a series of instructional videos with President Biden. He toured the halls of the West Wing with Anthony S. Fauci, stopping by the tables and chatting with the officials.

“Not every 18-year-old takes his time to do this,” White House press secretary Jen Psaki said from the podium.

Management officials are hoping that the investment will pay off. As in the last weeks federal strategy shifted to more personalized efforts White House to reach unvaccinated people recruited YouTube stars, social media influencers and celebrities who can send messages to their channels. It has also highlighted efforts of popular dating apps encouraging young singles to promote their vaccination status.

Healthy young adults historically difficult to reachand the White House has been upfront about the difficulties officials are facing in persuading these groups to vaccinate. It can be caused by a mix of hesitation, inertia, fear, busy schedules, and misinformation.

From time to time, the young stars who met with Mr. Biden continued to address these concerns directly with their followers. In video “I COOPERATE WITH PRESIDENT BIDEN! THIS IS NOT A DRILL!” Manny MUA, a YouTube star and makeup artist, told his four million followers after interviewing the president in May that he enjoyed the experience, but getting vaccinated is still a personal choice.

“You can do whatever you want,” he said in the video, “but I am pro-vaccine.”

Mr. Biden’s aides say he is open to taking questions from YouTubers and inviting celebrities to the White House if it can help impress the unconvinced.

“There is a lot we can do as the White House to stop misinformation,” said Mr Flaherty. “What we can do is attack. This underscores exactly why this work is so important.”

Young people under 27 are vaccinated at a lower rate than older people, according to the White House, and that’s one reason why the administration says so. lagged behind Mr. Biden’s target partially Vaccination of 70 percent of adults by July 4. Younger people, after other high-priority risk groups, became eligible for immunization after the vaccine became available, and Children ages 12 to 15 become eligible Only mid-May for the Pfizer-BioNTech vaccine.

Nationwide, providers approx. Average 0.55 million doses per dayWednesday, a nearly 84 percent drop from the peak of 3.38 million reported on April 13.

The White House still faces significant challenges in reaching reluctant Americans, especially in states where officials say they are facing pressure to evangelize for the vaccine.

After Ms. Rodrigo left the podium, Ms. Psaki was presented with a pediatrician and Tennessee’s top vaccination officer, Dr. Questions were asked about Michelle Fiscus. fired from his job After distributing a note suggesting that some teens may be eligible to be vaccinated without their parents’ consent. note repeated publicly available information on the website of the state Ministry of Health for years.

“We continue to see young people being hit by the virus,” Ms Psaki said, “and we have become very clear that we oppose any effort to politicize our country’s pandemic response and recovery from Covid-19.”

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