Big numbers and Kendrick Lamar’s even bigger sales are expected for Bad Bunny’s latest album on this week’s Billboard chart. The long-awaited, newly released comeback to next week’s chart.
“Flour Verano Sin Ti”, Puerto Rican mega-broadcast superstar Bad Bunny’s new album opens at #1 with the equivalent of 274,000 sales in the United States, according to the tracking service Luminate. This is the biggest opening ever of any album this year – off the beaten track record broken by rapper Future last week – and Bad Bunny being #1 for the second time.
Bad Bunny has been Spotify’s top-streamed artists for the past two years in a row, so it’s no surprise that “Un Verano Sin Ti” received a large number of clicks: 357 million, more than any stream so far this year and the best of any streaming week for a latin album.
But what counts as a blockbuster these days? The numbers are falling steadily, and the milestone that was once a universally recognized megahit – one million sales in a week – seems unlikely to ever be reached again.
The overall stream flow of “Un Verano,” accounting for about 95 percent of its consumption in the United States, was certainly large, but less than half of Drake’s “Certified Lover Boy,” which began with “Certified Lover Boy.” 744 million last September. As a digital album, “Un Verano” only sold 12,000 copies.
Not so long ago, a common listing tactic was to bundle copies of albums as downloads or CDs with concert tickets or merchandise sales. But then a industry turmoil Billboard, which says such deals distort the picture of fan demand and skew the charts, changed its rules two years ago to prevent most such deals from impacting chart positions.
Even without a rule change, appetite for albums bought as a whole has been declining for years. Adele’s latest model “30” was unveiled last year. 839,000 “equivalent sales units” – a metric that includes both sales and listening – of which 692,000 were for sales of full albums; In 2015, his previous album “25” opened with 3.4 million. No new album since Taylor Swift’s “Reputation” has sold a million copies in a week. 1.2 million in 2017.
Among other notable new releases on this week’s list, the rapper Jack Harlow It opens at number 3 with “Come Home the Kids Miss You,” which is equivalent to 113,000 sales including 137 million streams and Arcade Fever“We” comes in at number 6.
your future”i never liked you” dropped to number 2, last week’s chart-topping chart, while Morgan Wallen’s “Dangerous” was number 4 and Olivia Rodrigo’s “Sour” was number 5.