‘Batman’ Kicks Off With Box Office Ticket Sales

“Batman” smashed $128.5 million in theaters in the United States and Canada over the weekend, demonstrating the stamina of one of Hollywood’s hardest working superheroes and marking the end of studio experimentation with movie screening patterns, in the hopes of moviegoers.

“It’s an excellent opening,” said David A. Gross. movie consultant publishes a subscription newsletter about box office numbers. “Keeping this series fresh – moving the characters forward, maintaining the storytelling quality, adding new worlds, new enemies, new set pieces – is as tough as any creative challenge in the industry.”

The first feature-length Batman movie came in 1966. “The Batman” starring Robert Pattinson and Zoë Kravitz and directed by him. Matt Reevesis the 14th installment of the Batman universe, including animated entries. He was required to produce multiple sequels and spin-offs, including a series for the HBO Max streaming service. focuses on the evil Penguinnow played by Colin Farrell.

Successfully broadcasting the won “The Batman” positive commentsincluding senior executives at Warner Bros. Toby Emmerichpresident and Walter HamadaThe DC Films president strengthened his stance at a critical moment: Warner Bros. is about to be acquired by Discovery Communications. Warner’s latest list of movies, “Space Jam: A New Legacy” and “The Matrix: Resurrections”

Abroad, “The Batman”, which owns almost all three hour working timeAccording to Comscore, which compiles box office data, it has raised an additional $120 million from 30,559 screens in 74 markets.

At the domestic box office, “The Batman” benefited from an unorthodox pricing decision from AMC Entertainment, the #1 theater chain, and some of its competitors. On a break from standard practice, they about $1 more charged for more standard “Batman” tickets than other movies playing simultaneously in the same theaters. Theaters have long wanted to move towards what’s known as variable pricing, based on basic supply and demand. But they’re worried about scaring away price-sensitive customers.

(“There will be a price difference in the end”, director Steven Spielberg guessed At a future of cinema event in 2013. “You will have to pay $25 to see the next ‘Iron Man’. And you’ll probably only have to pay $7 to see ‘Lincoln’.”)

“Batman” at an estimated cost 200 million dollars Not including marketing costs, doing it marks Warner’s return to exclusive theatrical distribution, which spent the past year simultaneously releasing movies in theaters and on HBO Max. The studio drew attention to the coronavirus pandemic as the reason for this. controversial policy; It was designed to support HBO Max, which was struggling at the time. Going forward, Warner has promised to release its biggest movies – including four more superhero movies in the coming months – with a 45-day old-fashioned “window” for the special theatrical play.

For the next few weeks, Hollywood’s theatrical release schedule will be sparse. After that, a steady stream of big-budget movies should begin in theaters for the first time in two years. Starring Sandra Bullock and Channing Tatum, “The Lost City” (Paramount), “Morbius” (Sony), “Sonic the Hedgehog 2” (Paramount), “Fantastic Beasts: Dumbledore’s Secrets” will hit theaters on March 25. (Warner) and “Doctor Strange in the Multiverse of Madness” (Disney) will follow.

Last week, Adam Aron, AMC’s colorful CEOHe told analysts on a quarterly conference call that cinema is finally ready to bounce back from the pandemic, citing these theatrical exclusives and others as proof.

“There is so much conventional wisdom floating around that movie theaters cannot coexist and thrive in a streaming world,” he said. “How much cow dung.”