“Beetlejuice” returns from death’s door and takes up residence on Broadway.
The fan-favorite musical comedy, which tells the story of a gothic girl and an aggressive poltergeist and overcomes a heavy start to win the hearts of audiences, will premiere at the Marquis Theater on April 8, the producers announced on Monday.
The musical, which stars Alex Brightman as the striped-suited ghoul, played its final performance at the Winter Garden Theater on March 11, 2020, before shutting down with the rest of Broadway and other live venues in the city. It performed well on its first run, but Forced to leave the Winter Garden In June 2020, the Shubert Organization was replaced by “The Music Man,” a heavily promoted project starring Hugh Jackman, one of Broadway’s most trusted audience members. (This musical will now begin preview performances on December 20.)
The removal of a show that was a box office success – “Beetlejuice” grossed nearly $1.6 million during Thanksgiving week in 2019 and set a record for Winter Garden – was unusual and a sign of growing demand for limited theater space.
“It’s sad and embarrassing and also historical in its own way,” said “Beetlejuice” co-producer Hal Luftig, who has worked on Broadway for 30 years. “I don’t think there’s ever been a case where a show spun on its own like this and then had to leave its theater.”
Launched in April 2019 and capitalized at $21 million, “Beetlejuice” caused a sensation on TikTok, which led to additional ticket sales. A popular weekly costume contest drew Lydias and the Beetlejuices into the show’s downtown marquee.
Inside his review of the show For The New York Times, Ben Brantley praised Brightman’s performance and set designer David Korins (“Hamilton”)’s “jaw-droppingly well-appointed gothic funhouse set”, but said the musical “filled itself so much with gags.” – shirts and visual aberrations that you close from sensory overload. ”
With a book by Scott Brown and Anthony King; Eddie Perfect’s music and lyrics; and the stage production directed by Alex Timbers (Tony Award-nominated for “Moulin Rouge!”) is based on Tim Burton’s 1988 film. The show was nominated for eight Tony Awards, but failed to win any of them.
“Beetlejuice” was due to start its first North American tour in 2021, but the pandemic delayed it to the 2022-23 season.
Tickets for the Broadway show will go on sale on Ticketmaster on October 1, and casting will be announced at a later date.