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“Ten Percent” is executive produced by John Morton, best known for his BBC satirical comedy “W1A.” In a recent interview, he said that he was aware of the high risks he faced when he took on the job of adapting the hit series. Interested in the show’s “warm heart” and its ability to connect its audience to fallible main characters, Mr. Morton said he dreaded the idea of ”starting over with something that was already so good”.
His strategy was to go back and rewatch the first season of “Call My Agent!”. completely but then never refer to it again. As of the interview, he had not yet finished the third season and had not watched the fourth season.
The ultimate goal was to get the essence of “Call My Agent!” and make it particularly British by capturing the diversity of London, from its architecture to its people.
“London is a chaotic place architecturally, logistically and creatively, and it brings out wonderful things and terrible things at the same time,” said Mr Morton, adding that the talent agency has a roof. However, instead of staring out at a pristine Parisian night sky, this roof “looks into a sort of freestanding chimney”.
The cast of the British version is also more diverse, with her secret daughter from the original now portrayed by Bengali-born British actress Hiftu Quasem and inept agent Dan, Sri by British actor Prasanna Puwanarajah. He is of Lankan descent. Still, archetypes from the original dominate. For example, the character of Miss Cottin, an overcharged lesbian agent, is now played by Lydia Leonard, whose wild love life is also complicated by her career ambitions.
Mr Davoli admits that the market for format deals has become more challenging lately, since he’s sold three more co-productions to broadcast companies, including “The Defeated” to Netflix and “Kin” to AMC since taking over as head of Bron TV. years.
“The most important thing I’ve learned over the last four years is that the quality bar cannot be mixed,” he said. “The only way to protect investments is to make sure you’re creatively producing content that can be sold to the US because our audience is now so sophisticated. They don’t get hung up on things that don’t go above a certain bar.”
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