Changing Routes, Higher Wages: How is the War in Ukraine Affecting?


“The biggest influence I’ve seen is people booking a cruise that doesn’t want their money to go to Russia,” said Florida-based travel consultant Victoria Hardison-Sterry. Lakeshore Travel one of his clients, he switched from a Baltic cruise to an Alaska cruise in 2023. “My clients are outspoken about not contributing to the Russian economy.”

Others are concerned about traveling to neighboring areas that may be flooded with war refugees and where the presence of tourists may be a hindrance.

In about six weeks, Mr. Spencer is scheduled to go on a road trip with a group. ButWaterways Cruise through southeast Europe, including traveling via Romania and ending in Budapest. “Customers were initially reassured that the route was between 1,200 and 1,500 kilometers from the Russia-Ukraine border, but that changed as cities inland were targeted by Russia,” he said, noting that Budapest is only a few hours from Ukraine. While Mr Spencer has been following the news closely, the journey continues for now. “We travel to support local economies and interact with cultures, but we don’t want to be a burden if they are dealing with an immigration from Ukraine.”

Ensemble Travel Group, a travel advisor consortium is taking about 150 agents on a river cruise in Europe in April. Ensemble’s marketing director, Todd Hutzulak, said the travelers plan to pack blankets and hygiene kits to donate to a nonprofit that helps refugees while in Budapest to do “something meaningful to help those affected by this dire situation.” grandfather is from Kiev.

Perhaps no sector of the travel industry has been more affected by tour operators with scheduled trips in Russia and, to a lesser extent, its neighbors.

companies including Smart Tours, Kensington Tours and G Adventures canceled upcoming trips there. Smithsonian Journeys It canceled or rerouted all 2022 trips visiting Russia and said cancellations in Europe since the start of the war were less than one percent. Ride and Seek, a bicycle tour company, plans to continue its activities. Tour from Paris to St.PetersburgHe was set to go to the Russian border, then retreated to Tallinn, Estonia for the final evening.

“Traditionally, Russia is a growing market for us,” said Bruce Poon Tip, founder of G Adventures, which has canceled a dozen tours in the country, including the popular trans-Siberian train rides.



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