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Peloton removed a popular online ad featuring actor Chris Noth on Thursday after The Hollywood Reporter. published an article which two women accused him of sexual assault.
The article detailed the accusations of two women, identified by pseudonyms, who alleged that Noth, who played Mr. Big on “Sex and the City” and starred in its new reboot, sexually assaulted them in separate incidents in 2004 and 2015. Noth described the accusations as “categorically false”.
After the allegations surfaced, stationary bike manufacturer Peloton removed a widely viewed online ad featuring Noth. He posted the ad right after. first part The reboot of “Sex and the City” – the HBO Max limited series, “And Just Like That” — Depicted Mr. Big dying of a heart attack after riding his Peloton bike.
“Every accusation of sexual assault should be taken seriously,” Peloton said in a statement. Said. “We were unaware of these allegations when we featured Chris Noth in our response to the HBO reboot.”
One woman told The Hollywood Reporter that Noth, 67, raped her in 2004, when she was 22, after inviting her to the pool of her West Hollywood apartment; The woman said that after the attack, a friend took her to the hospital, where she was given stitches. Another woman said she assaulted him at the age of 25 after a date in New York in 2015.
“The encounters were consensual,” the statement said. “It’s hard not to question the timing of the emergence of these stories. I don’t know exactly why they’re showing up now, but I do know this: I didn’t attack these women.”
Noth, who has also appeared in the films “Law & Order” and “The Good Wife,” is best known for playing the central love affair and eventual husband of Carrie Bradshaw (Sarah Jessica Parker), Mr. Big, in “Sex and the Good Wife.” City.” His death on the reboot shocked fans and set social media on fire. stock fell aired the next day.
Three days after the episode aired, Peloton tried to make the most of the unfortunate product placement. By posting a parody ad featuring Noth Lying down with her peloton trainer, flirting with him while praising the health benefits of the exercise machine. In the clip, Mr. Noth obscenely raises an eyebrow, apparently looking towards the bedroom, and says, “Shall we take another lap? Life is too short not to be lived.”
Then, after sexual assault allegations surfaced, Peloton’s post on twitter Including this video disappeared. The company said in a statement that it had archived social media posts about the video and stopped promoting the video as it tried to “learn more” about the allegations.
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