Cliff Freeman, ‘Where’s the Beef?’ Asked Adman, died at the age of 80.


The Little Caesars pizza chain was one of the first accounts Mr. Freeman earned after starting his own agency and remained a signature customer for 11 years as he struggled for market share against competitors like Pizza Hut and Domino’s.

“Pizza is a fun product,” Mr. Freeman said. Luerzer’s Archive, an industry magazine, in a 1998 interview. “Everyone sits down and eats pizza together, so you have to have fun advertising it. You certainly can’t take it seriously.”

An advertisement designed by Mr. Freeman, elasticity of pizza cheese, slap effect (a baby takes a wild ride around the house in the highchair holding on to a slice). In another, a dumb worker for an anonymous competitor chain tries to impress a customer by twisting it. an origami-style pterodactyl-shaped pizza box (He underlines that Little Caesars only offers one pizza and a box compared to two pizzas for one low price).

These ads helped Little Caesars’ sales increase 138 percent from 1988 to 1993. However, sales dwindled after sales and Little Caesars considered changing their advertising agency, Mr. Freeman has terminated his firm’s relationship with the chain. in 1998.

Over the years, Mr. Freeman’s agency has won multiple Clio Awards for excellence in advertising. He won for ads created for clients like Little Caesars, Philips, and Outpost.com, and for a series of ads for Fox Sports showing what basketball is like under the National Hockey League. bowlingbilliards and golf It would be better if they were played more physically like hockey.

Neal Tiles, Fox Sports’ marketing manager, In The New York Times in 1998 That Mr. Freeman had chosen his agent because he took “strategic creative risks” on many campaigns.

But Cliff Freeman & Partners only lasted 11 more years. It closed in 2009 due to a recession, manager turmoil, and customers leaving.



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