Could The Peloton Sue For His ‘And Just Like This’ Appearance?


He estimated that product placement advertising was worth over $20 billion in 2021.

Ms. Jones said that arrangements for production companies can be mutually beneficial, as featuring well-known brands can make a show more realistic.

In this particular case, the inclusion of the Peloton was integral to furthering a storyline. “It provided a solution to the peloton problems,” he said.

Often when a company is so unhappy with the portrayal of its product that the idea of ​​litigation floats in the air, “TV shows claim it’s a parody, audiences clearly know it’s fiction,” assistant professor Beth L. Fossen at Indiana University’s Kelley School of Business marketing said on Friday.

This approach usually works for shows like “Saturday Night Live.”

But given that the Peloton has been the subject of negative headlines this year, child killed in an accident involving one of the treadmillsProfessor Schweidel said the story might have been “a little too close to home” for this argument to work.

At least for now, the Peloton doesn’t appear to be interested in litigation. Dr., a cardiologist on Peloton’s health and wellness advisory council, said on Saturday. Suzanne Steinbaum, “Mr. Big lived what many would call an extravagant lifestyle, including cocktails, cigars, and large steaks, and was at serious risk from a heart attack earlier in Season 6.

Dr. Big’s lifestyle choices were the most likely cause of his death, perhaps in conjunction with a family history of heart disease, Steinbaum said.

In fact, he speculated, “Riding the peloton may even have helped delay the heart event.”



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