Fabrizio Romano: Football’s Prophet of Agreement


In part, his expanding influence — he’s added five million social media followers in the last 18 months alone — can be attributed to his work ethic. When Romano isn’t posting transfer stories to The Guardian or Sky Sport, he uploads them to Twitter, Instagram, Facebook, and YouTube, or mentions them on his podcast or Twitch channel, or in his last role, which was accepted last year, with CBS Sports. She finds time to honor her presence as a guest by discussing it with one of her club-specific podcast packages or responding directly to her followers on social media. The book is also mentioned. He said that during transfer periods, he doesn’t go to bed until 5 am on a regular basis.

Whether it was a commitment to his trade, a commitment to his brand, or neither—Romano has little pleasure in talking about his passion—it worked. Often, the reach of clubs and the player actually involved in any transfer dwarfs that of the person reporting it.

Last summer, when Spanish team Valencia reached an agreement to sign Brazilian striker Marcos André, who played the previous season for La Liga rival Real Valladolid, he was tasked with finding VCF Media, the club’s marketing and communications arm. an unexpected, effective way to announce it.

After all, a transfer is a chance for a club to gain attention, win a few eyeballs, and perhaps gain a few new fans in what is now a global battle of inclusion. Valencia competes for this audience not only with domestic rivals such as Villarreal or Sevilla, but also with teams from Italy, Germany and England.

The problem, as the club understood, was that the club’s interest in signing Marcos André was nothing new. There have been a lot of stories pointing to this movement for weeks. With his approval, VCF Media decided to do something a little different to reach the widest possible audience.

After the paperwork for the deal was completed and the player had successfully passed the physical examination, the club contacted Romano and asked if he would like to be part of the announcement with the approval of Marcos André’s manager, Borja Couce. He agreed and shot a short video to tease the deal. Of course, it ended with his motto.



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