Facebook plans to pay creators $1 billion to use its products.


Facebook CEO Mark Zuckerberg said on Wednesday that Facebook has set up a program that will pay creators $1 billion by the end of 2022. part of an effort to impress influencers to their platforms.

The social network said $1 billion will be allocated to creators of all kinds, giving influencers an incentive to create original content and post it on Facebook. Influencers will be able to earn money by using certain Facebook and Instagram features or by reaching certain milestones. For example, creators can earn money if they go live on a regular basis.

In the last year one arms race emerged among tech companies looking to court online content creators who can create tremendous engagement and bring their young fans and cultural relevance to one platform. TikTok and YouTube have developed deep relationships in the creator community by helping creators monetize and creating features to meet their needs.

Under Facebook’s new invitation-only program for now, eligible creators will see alerts encouraging them to participate when they open the app. Facebook said it plans to create a dedicated place for creators to follow their bonuses on Instagram and Facebook by the end of the year.

This isn’t the first time Facebook has paid creators to use their products. The company was previously paid TikTok influencers and YouTubers using Instagram features like IGTV, a long-form video feature similar to YouTube, and Reels, a feature that works similarly to TikTok. In December, Facebook pledged to invest $10 million Over the next two years, Black is in the gaming community, which offers some creators guaranteed monthly payments for using Facebook Gaming, a streaming platform similar to Twitch.

Direct payments are becoming an increasingly common way to distract creators from TikTok. In November, Snapchat started giving $1 million a day To the creators who released the app’s Spotlight feature, which works similarly to TikTok. These payouts have dried up recently, making Facebook’s bonus program potentially attractive.

According to a report from the venture capital firm, at least 50 million people worldwide now consider themselves content creators, and this is one of the fastest growing segments of small businesses. SignalFire.

On Wednesday, the mobile analytics firm Sensor Tower He said TikTok was the most downloaded app worldwide in the first half of 2021. SensorTower said TikTok has surpassed three billion downloads worldwide, making it the first non-Facebook app to surpass that figure.


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