‘Hello, Bookstore’ Review: A Booklover and Shop Close Up


Matthew Tannenbaum’s reading voice calls out to you. This could be a funny thing, as we see her face almost nonstop in “Hello, Bookstore.” Again, the documentary about this bookstore owner directed by AB Zax is a tribute to his love of reading and the tastes of a smartly stocked bookstore. Tannenbaum’s devotion to his shop and products is a beautiful thing to behold, even in his most vulnerable moments.

Starting in Spring 2020, the coronavirus damaged Tannenbaum’s notebook; The shop in Lenox, Mass., which he bought in 1976 and was called The Bookstore for short, soon began to shake. Tannenbaum started a GoFundMe campaign in August 2020, but that’s an accidental hook for this loving portrait.

Zax started this love letter earlier, in the fall of 2019, when his digital camera was looking like it was flying off a shelf. Therefore, the dark days of the pandemic intersect with scenes of sunspotted or winter afternoons. The leaves pile up as they open up to new, returning, and short-lived customers—because the Bookstore is one of those heavens and Tannenbaum is one of those storytellers.

We see regulars and literary travelers. We also meet Tannenbaum’s daughters who have shared the store with him since the mid-1990s, when Tannenbaum’s wife (mother) died.

We also learn about his life. Brooklyn-born Tannenbaum was discharged from the Navy to broaden his mind. Frances Steloff’s memoirs about coming into her own intellectually were published in the Gotham Book March in 2009. Tannenbaum highlights the Book Mart lessons: joking, browsing and connecting – for a spell with a glass door between the client and himself. Sometimes he sits down, puts his feet up and reads: an inspired curator.

Hello, Bookstore
Not rated. Duration: 1 hour 26 minutes. In movie theaters.



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