Many hotels have made their resort fees more explicit rather than including them in their room rates. For example, Phoenician, a Marriott Luxury Collection property in Scottsdale, Arizona, resort fee page On its website, it shows what guests get for a daily fee of $45 per room: Wi-Fi (value, $14.95), morning yoga ($30), one hour of tennis ($75), one hour of pickleball ($75) ), bikes ($35), and craft beer tastings.
Hotels have yet to recover from the pandemic – room revenue is expected to drop by nearly $44 billion in 2021 compared to 2019, according to AHLA – making fees potentially more attractive.
“My research shows that large, full-service resort hotels have been particularly badly damaged by Covid and are still reeling from its effects,” wrote John W. O’Neill, professor and director of Hospitality Real Estate. Strategy Group at Pennsylvania State University, in an email. He added that some have adopted “segmented pricing,” which are types of fees that are mandatory but reserved for a service, such as baggage fees on airlines or resort fees that cover Wi-Fi in hotels and more.
For now, some have suspended fees. new Hilton Santa Monica Hotel and SuitesOne of the amenities, which also includes a rooftop pool, waived the standard resort fee and charges $9.95 for basic Wi-Fi and $14.95 for faster service. It doesn’t plan to add the $39 fee until 2023, which will then include beach yoga and rental bikes.
Mohonk Chalet In New York’s Hudson Valley, it recently slashed its management fee of 15 percent. It plans to increase rates by about 7 percent in 2022 to cover rising wages and procurement costs.
More cleaning, more payment
While intensive cleaning has proven not to be as important as wearing masks and air circulation in preventing the spread of Covid-19, reinforced cleaning protocols still remain in place across the accommodation range. The extra cleaning required by the pandemic in rental cottages required more time and materials, increasing guest fees.
“When the world reopened, the cleaning requirements needed to be improved,” said founder and CEO Joseph DiTomaso. AllTheRooms, a vacation rental market analysis firm that found that cleaning fees have increased since 2017, but accelerated after October 2020, when travel began to recover. “This is going through an increased cost.”