Meta and Salesforce Talk Metaverse in Super Bowl Ads


Real world or virtual world? Get what you want.

MetaFacebook’s parent company identified the Super Bowl ad in its metadata. In the commercial, an animatronic dog and his friend, a monster with pink tentacles, are separated in their physical reality, but are reunited through the company’s Quest 2 virtual reality headsets.

Last week, Meta stocks sankIn part, the company announced that it spent $10 billion to create its vision for the metaverse, a next-generation internet of shared online environments and experiences, causing profits to plummet.

software giant sales team He tapped Matthew McConaughey to propose an alternative to the metaverse: supporting the real world. The company’s second Super Bowl ad, titled “#TeamEarth,” shows the actor drifting in a hot air balloon over the San Francisco Bay Area as he confronts Meta CEO Mark Zuckerberg and SpaceX CEO anonymously. elon musk.

“While others look to the metaverse and Mars, let’s stay here and restore ours,” says Mr. McConaughey.

Marketing manager Sarah Franklin said Marc Benioff, who runs Salesforce, was deeply involved in the ad.

“There is enough chirping in the world – we need to be realistic and focus on saving the planet, helping our community, helping our communities and small businesses,” he said. “The Super Bowl is an incredible stage to invest in because we get so much attention from people from all walks of life.”

Miller LiteBarred from a Super Bowl broadcast by the NFL’s long-standing exclusivity deal with Anheuser-Busch, it instead released its language. game time ad Creating an interactive digital tavern in the metaverse that offers virtual pool, virtual beer and realistic expectations.

“We don’t take ourselves too seriously on this one,” said Ari Weiss, global chief executive of DDB Worldwide, the organization behind Meta Lite Bar. “The metaverse won’t save the world, or at least not yet.”



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