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“We’ve been grappling with industry changes in the way advertising on iOS is targeted, optimized and measured, which has had a more significant impact on our business than we anticipated,” Snap’s chief operating officer Jeremi Gorman said in an analyst call in October. Still, the company’s revenue rose 57 percent year-on-year to $1,067 million, Gorman said.
Last month, Snap introduced new augmented reality shopping features that allow brands to add product catalogs to the Snapchat app. Users can try on glasses, makeup and clothing in augmented reality, while brands get information about which items and styles are most popular.
In the past, Twitter has said that Apple’s privacy enforcement has caused minimal disruption to its business as most of its ads come from brand awareness campaigns and big events like the Olympics rather than targeted advertising. Twitter will announce its fourth-quarter earnings on February 10.
However, Apple reported that fourth quarter earnings last week, he stated that secrecy is profitable. Despite the supply chain cuts, Apple said iPhone sales rose 9 percent year-on-year to $71.6 billion. The smartphone maker reported an 11 percent increase in revenue and a 20 percent increase in profits.
By making privacy an important part of its marketing for iPhone and other products, Apple has given customers the ability to disable tracking and provide steps to make tracking in their browser Safari more difficult. However, Apple continued to allow apps like Facebook. follow users in bulkunless they are trying to personally identify users.
Last year, Apple’s CEO, Timothy D. Cook, made his company’s message clear, saying that the advertising industry has become an ecosystem of “followers and scammers who just want to make quick money”.
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