Pinterest prohibits climate misinformation from posts and ads.


The company said Wednesday it will ban ads and posts containing climate-related misinformation in its latest attempt to block harmful content on Pinterest’s virtual pinboard service.

The ban includes any content that denies the existence or effects of climate change or denies that humans affect global warming and that the phenomenon is supported by scientific consensus. False posts about natural disasters and extreme weather events will also be removed, and misrepresentations of scientific data through negligence or wrong selection aimed at undermining confidence in climate science will also be removed.

Searches for sustainability are increasing on Pinterest, with queries about the “zero waste lifestyle” increasing 64 percent in the past year.

Google said in October will no longer display ads on YouTube videos and other content that supports false claims about climate change. There are some publications stopped accepting ads advertising agencies are turning more and more jobs from the industry.

Report The report, released this week by a panel of experts convened by the United Nations, concluded that nations must drastically reduce their fossil fuel emissions in the coming years to prevent a catastrophic level of global warming.

Pinterest has blocked several ad categories over the years, banning ads showing culturally appropriate and inappropriate costumes in 2016, anti-vaccine content in 2017, political ads in 2018, and weight loss ads in 2021. Marketing campaigns that feature women of all body types, according to Pinterest.

Ads make up all of Pinterest’s revenue. The company, which declined to say how many climate-related misinformation ads it has caught in the past, said it uses human moderators, automated systems and user reports to enforce its policies.

Sarah Bromma, Pinterest’s head of policy, said the company wanted to prevent misinformation before it gained popularity on the site. tech giants like Meta and excitement They have faced backlash from users and advertisers for allowing hate speech, conspiracy theories and misleading content on their services.

“We want to make sure our policies are always forward-looking, we don’t wait until we’re flooded with some kind of harmful content and then act,” he said. “At that point, it was a little late.”



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