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Ed Sheeran may be one of the most popular artists in the world on music streaming services, but his last spot at #1 owes a lot to old-fashioned album sales.
Sheeran’s new album. “=” (pronounced “equals”) opens at the top of the Billboard chart with the equivalent of 118,000 sales in the United States, including approximately 62 million streams and 68,000 copies sold as a complete package, according to Billboard’s tracking arm MRC Data. .
These numbers are modest for a Sheeran-sized star. It attracts 76.8 million monthly listeners on Spotify, more than any other artist except Justin Bieber, and Sheeran’s 2017 song “Shape of You” is the service’s biggest hit ever, with 2.96 billion streams worldwide. (Her music video It also has 5.5 billion views on YouTube.)
Still, 62 million clicks for “=” is the lowest number of streams for any #1 new game this year, with overall streaming only accounting for 39 percent of its total consumption in the United States. Of the 68,000 copies sold as full packages, 33,000 were digital downloads, 26,000 were CDs, and 9,000 were vinyl LPs, according to MRC.
Also this week, Drake’s “Certified Child in Love” drops one spot to #2, Morgan Wallen’s ‘Dangerous: The Double Album’ is #3 and Doja Cat’s ‘Planet Her’ is #4. Megan Thee Stallion’s “Something for Thee Hotties”, which consists of stray songs, opens at number 5 for 39,000 sales.
On the singles chart, Adele’s “Easy on Me” remained at No. 1 for the third week, while expectations in the music industry are rising for her new album “30”, which will be released on November 19th.
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