Adidas sold Reebok to Authentic Brands for $2.5 billion.
German sportswear giant Adidas is selling Reebok for just over half that, sixteen years after purchasing Reebok for $4 billion. Authentic Brands Groupgreedy buyer of struggling brands. Over the past few years, Authentic has acquired: the brooks brothers and forever 21by adding it to a barn containing Sports Illustrated. The acquisition of Reebok for 2.1 …
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