Retailers Find TikTok a ‘Sunny Place’ to Advertise

Ever since young Americans began migrating from commercial television to streaming services and social media, advertisers have sought the digital equivalent of home shopping channels; this is an online place where users can interact with ads instead of just clicking quickly. Now, they think they’re closer to finding that holy grail of marketing, and it’s …

Brands Find TikTok a ‘Sunny Place’ to Advertise

Ever since young Americans began migrating from commercial television to streaming services and social media, advertisers have sought the digital equivalent of home shopping channels; this is an online place where users can interact with ads instead of just clicking quickly. Now, they think they’re closer to finding that holy grail of marketing, and it’s …