More than five hours on Monday, Facebook and Instagram were dark, David Herrmann was worried about ads. Mr. Herrmann, a freelance media buyer, said everyone he works with relies heavily on platforms that absorb the bulk of the $80m to $100m ad spend they manage each year. Mr. Herrmann said a company that only advertises …
Continue reading “Facebook outage disappoints advertisers taking vacation”
The Olympics have been around for a long time. ideal forum for companies they promote themselves with feel-good stories about athletes overcoming challenges and many opportunities to place ads between competitions. But now, as 11,000 contestants from over 200 countries converge in Tokyo amid the coronavirus pandemic, Olympic advertisers are concerned about the more than …
Continue reading “For many advertisers, skipping the Olympics is ‘not an option’.”
The Olympics has long been an almost ideal forum for companies looking to promote themselves; many opportunities for brands to insert ads into the competition, and feel-good stories about athletes overcoming challenges – all for less than the price of a Super Bowl commercial. But now, Olympic advertisers are concerned about the more than $1 …
Continue reading “Skipping the Olympics ‘Not An Option’ For Many Advertisers”