‘This Is Broadway’ Campaign Aims at Attracting Mindful Theater Audiences

Marketing material directs consumers to a new website, thisisbroadway.org, which includes, describes, and links to sales sites for every Broadway show that will be on stage this season; Two shows, “Springsteen on Broadway” and “Pass Over,” are already underway, and 15 more shows are scheduled to begin in September. The site also includes recommendations based …