Team USA Olympic Opening Gowns Include Wearable Technology


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Ralph Lauren equips Team USA In official appearances since 2008. The approach is almost always red-white-blue preppy classicism, and this year’s outfits don’t look much different (look at those striped belts and ascots!), but there’s actually a secret sauce inside. mix and much cooler.

Literally: cooler.

The navy jackets from flag bearers Sue Bird and Eddy Alvarez feature what the brand calls RLCoolant technology, which “dissipates heat from the wearer’s skin through a sophisticated device that monitors and optimizes temperature,” according to a company announcement.

Exactly how this happens is unclear (it’s a secret!), but they said it’s the same technology used to cool super-advanced computers. Whether or not you agree that athletes are now the physical equivalent of supercomputers, that’s probably good news for them, given the heat in Tokyo.

It’s also intriguing when it comes to outfits: They’re all made in the USA, which is important after Ralph Lauren got into trouble with the reveal of his 2012 Olympic looks. made in Chinaand the straps are made from recycled polyester from plastic water bottles.

Oh, and the “jeans” (which, of course, had to be jeans: Designer Ralph—the designer even wears his own faded jeans to black-tie events) is made from a special new material the brand says is “synthetic plastic-free.” ”


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