The New York Times wants readers to pay for their newsletters.


The New York Times said Thursday it will be making a subscriber-only newsletter list, including new offerings from John McWhorter, Kara Swisher, and other writers.

The Times, which has been producing free news bulletins for 20 years, currently has nearly 50 news bulletins read by 15 million people every week. There will be ten of them just subscribe, Along with the seven new newsletters, said Alex Hardiman, chief product officer of The Times.

“We need to make sure we add much more specific value to what it means to feel like you’re a subscriber,” he said in an interview. “So a lot of work right now is about making sure you know and feel it every time you experience The Times as a subscriber.”

The Times is dedicating more resources to converting readers of its apps and website into paid subscribers. there is a company eight million In its most recent financial results, it reported 100 million registered users and subscribers who provided their email addresses but did not pay for the subscription.

Ms Hardiman said non-subscribed Times readers can read dozens of free newsletters, including The Morning and DealBook.

Current subscriber-only newsletters include On Politics, Well, On Tech With Shira Ovide, and newsletters from Parenting and Opinion columnists. A Times spokesperson said the change will begin to apply in early September.

The seven new newsletters will be written by Peter Coy, a former Bloomberg Businessweek journalist; Ms. Swisher, a technology journalist who writes and presents a podcast for The Times’ Opinion section; Jane Coaston, host of “The Argument,” a Times Opinion podcast; Tressie McMillan Cottom, a sociologist and author; cultural critic Jay Caspian Kang; Tish Harrison Warren, an Anglican priest; and Mr. McWhorter, an author and linguist from Columbia University.

Kathleen Kingsbury, editor of The Times’ Opinion section, said it has recruited writers who will expand the scope of existing expertise and Opinion columnists.

“To complete the presentation, we looked for diversity in all its forms so that readers found a voice that touched one of their interests, would engage and surprise them, would present compelling arguments,” he said.

Newsletters are gaining traction again. Substack, a newsletter platform, famous writers with six-figure deals to launch their own subscription newsletters through the service. Facebook launched its own newsletter subscription service, Bulletin, in June. Twitter acquires newsletter company Revue at the beginning of this year.


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