The Travel Industry’s Showdown with Race and Inclusion


“These journeys and ventures that speak to people of color in general are important because we’ve been left out of the travel narratives,” Ms Braswell said. “If you’re going to create experiences where people open up to the world, all people must be included in those experiences.”

Ms. Braswell added that much of her work came from Black travelers. He said these travelers are seeking Black travel advisors who know about their welcome and can help them plan their trips. He said over the past year, travelers from racial backgrounds have increasingly requested tours and experiences that include Black-owned businesses.

Across the country, as people protested police brutality, travelers wanted to see more travelers like themselves in advertisements; they spoke against tourism boards previously non-inclusive and Land Travel Alliancewants more Black travel influencers, writers and photographers to be employed.

The Alliance and others are pushing for more Black travelers to be visible and involved in industry and leisure travel.

At the same time, tour providers such as its founder Free Egunfemi Bangura Untold RVAA Richmond-based organization offers tours that focus on the contributions of Black people. In a city like Richmond, once the capital of the Confederacy, that meant seeing the value of working outside the established system of conservation associations and museums typically run by white leadership.

Ms. Bangura and other activists, artists and tour operators, museums and traditional conservation societies are all part of a culture of exclusion that continues to offer versions of history that historically exclude Black people and focus on white narratives. Ms. Bangura’s tours take place in the streets of the city as a way to better understand the local history.

At a time compelled by state legislatures and enactment of restrictive laws Bangura and others said that tours that show what and how much students learn about the contribution of blacks and other marginalized people to the country are even more important.


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