In March, the White House, Dr. He hosted an Instagram Live chat between Fauci and Mexican actor Eugenio Derbez, who has more than 16.6 million Instagram followers and is openly skeptical of vaccines. for 37 minutes argumentMr. Derbez was frank about his concerns.
“What if I get the vaccine but it doesn’t protect me against the new variant?” He asked. Dr. Fauci acknowledged that vaccines may not completely protect people from the variants, but said, “It’s very, very good at protecting you from getting seriously ill.”
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Mr. Flaherty said the whole purpose of the campaign was “a positive information effort”.
State and local governments have taken the same approach, albeit on a smaller scale and sometimes with financial incentives.
In February, Colorado awarded Denver-based Idea Marketing a $16.4 million contract. pay the creators $400 to $1,000 per month to promote vaccines in the state.
Jessica Bralish, director of communications for Colorado’s public health department, explains that influencers are paid because “too often, diverse communities are asked to reach out to their communities for free. And we know that to be fair, we have to reward people for their hard work.”
As part of the study, influencers used emojis and selfies to punctuate success, showing where it was injected into their arms. “I just joined the Pfizer club,” said Ashley Cummins, a fashion and style phenomenon in Boulder, Colo., in a smiling selfie while holding her vaccination card. Added a mask emoji and a clap emoji.
“Ooooooo! This is so exciting!” A fan commented.
Posts from creators in the campaign include a description that reads, “Paid partnership with the Colorado Department of Public Health and Environment.”