Twitter ends one-year dating with ephemeral posts Fleets

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The company said in a blog post Wednesday that it plans to remove a short-lived story feature from its app after Twitter failed to attract users. Feature, Fleets, images or text that are automatically deleted after 24 hours.

Snapchat introduced the so-called story format in 2013 as a bridge between basic private messaging features and the public sharing that most people expect from social media platforms. Instagram copied the feature In 2016, the short-lived stories quickly spread across social media, including Facebook and LinkedIn.

Twitter came late on the train, spread out fleets in March 2020. The company believed the format would help new users post on Twitter more conveniently by easing the pressure of making a permanent public post. However, Twitter said that Fleets did not cause new users to flock to the platform.

“We hoped that Fleets would help more people feel comfortable joining the conversation on Twitter,” said Ilya Brown, vice president of product at Twitter. “While we have created Squads to address some of the concerns that are keeping people from Tweeting, Squads are mostly used by people who already Tweet to amplify their own Tweets and speak directly to others.”

Mr Brown said Twitter will remove Fleets from its service by August 3. It is the only major social media company to disable a story feature.

Mr Brown added that the company will look for other ways to reduce tweeting anxiety for new users. Twitter executives also said that the company will continue to explore the impact of its features and won’t hesitate to move on from projects if the features don’t resonate with users.

“Big bets are risky and speculative, so some of it by definition is useless,” Twitter’s product manager Kayvon Beykpour said in a tweet about the change. “If we don’t need to turn off features every once in a while, that would be a sign we didn’t make big enough moves.”

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