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That changed in 2002, when Charles Steinberg, the new vice president of public relations, convinced the control room to put the song in regular rotation.
Currently the director of sports communications at Emerson College and president of the Worcester Red Sox, Dr. “This song can have transformative powers,” Steinberg remembered saying. “It can take a melancholy crowd and lift their spirits higher.”
He was right. Since then, “Sweet Caroline” has become the cornerstone of Fenway games, regularly played in the middle of the eighth inning. And no matter how uneven the score, fans could always be counted on to accompany the song.
Mr. Diamond sang the song At Fenway in April 2013. Dr. According to Steinberg, this appearance, which was unexpected until the last minute, was a gesture of solidarity in the days after the event. Boston Marathon bombingWhen “Sweet Caroline” becomes the unofficial anthem for a city rocked by tragedy.
“I knew I had to be there,” Mr. Diamond said, adding that his wife, Katie, called Fenway at the last minute to get him into the stadium before the game.
Then as now, rival teams sang “Sweet Caroline” in solidarity after tough times. England, now a country gambling to loosen restrictions The vibrancy of the song, which was imposed earlier during the pandemic, sounds a little brazen, even defiant.
“It was like pushing the button with a lot of people,” said Mr. Perry.
“This is a song to celebrate good things and it seems to bring good luck to those who embrace it,” said Mr. Diamond. “It’s also a song of unity and can bring together even the toughest opponents. But of course I want England to win because I love that they sing the song with great pleasure.”
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