Why Is Amazon Doing Business With Judge Judy?


IMDb TV is expected to be rebranded, although Amazon hasn’t given any dates. (When asked if Amazon had complained about the strange name and pressured the company to change it, Judge Sheindlin said, “I did, and they did.” An IMDb TV spokesperson declined to comment.) Currently, only 33 percent of respondents. entertainment consumers are well aware of IMDb TV, which ranks services near the back of the ad-supported package, according to Screen Engine/ASI. Most of the competitors are in their 40s.

Last year, IMDb TV released its first original drama for teens, “Alex Rider,” based on popular spy novels. A second season is on the way, along with other originals, including a half-hour drama. Dick Wolf, law enforcement TV king; a spin-off of the long-running Prime Video series “Bosch”; a comedy starring Martha Plimpton; and a drama based on the 1999 erotic thriller “Cruel Intentions.” Under New deal between Amazon and Universal Pictures, Prime Video and IMDb TV will share certain streaming rights to Universal’s feature films.

In recent months, the IMDb TV app has become available on a wide variety of devices, including iPhones. this autumn, Amazon will start selling its own smart TVs IMDb TV will be installed automatically.

“Judy Justice” is not without risk. Old episodes of “Judge Judy” (there are over 5,000) continue to air in syndication on local stations, and viewers don’t seem to mind recycling. Nearly seven million tunes were made, down just 11 percent from May when new episodes were released, according to Nielsen data.

How much Judge Sheindlin does a planet need? “You can never get enough of someone as smart, funny and entertaining as he is,” said Lauren Anderson, program co-head of IMDb TV.

The core daytime audience is definitely veteran. Will Judge Sheindlin’s former fans find the internet’s IMDb TV corner? (Accessing IMDb TV shows, including “Judy Justice,” is easiest via Prime Video.)



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