Ads for the Other World – The New York Times


Science Fiction was extraordinarily popular in the 1940s and 1950s – and books about UFOs also abounded in coverage of mysterious objects in the night sky. On the front page of July 6, 1947, “Flying Saucers Mysteries the Experts; It Could Be Nature’s Joke.” Two days later, a follow-up caption appeared, again on the front page, with a more provocative headline: “’Disks’ Rising in New York, Now Seen in All Colors.” It should perhaps not come as a surprise to find that Book Review in those years was filled with advertisements that sought to feed this interest in extraterrestrials and dystopia.


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