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On Tuesday, Apple announced a host of new hardware offerings that make improvements to previous models, including an update to the flagship iPhone. But one measure remained mostly the same: price.
The new iPhone 13 will cost $800. last year’s iPhone 12The iPhone 13 Mini will cost $700, the same as last year. The more expensive models of the new phones, the iPhone 13 Pro and 13 Pro Max, will cost $1,000 and $1,100 respectively, the same as last year’s premium versions.
Apple has raised phone prices over the years, and these increases have sometimes frightened consumers. Sales more expensive iPhone X Models starting at $1,000 in 2018 were slower than expected, for example, causing Apple to cut revenue forecasts and lower prices in China.
The company responded in 2019 with a cheaper offer: From $750 for the comparable iPhone XR in the previous year, to $700 for the iPhone 11. And last spring Introduced the new budget iPhone SE for 400 dollars. Some analysts thought the strategy might be cunning during the pandemic as people try to save money.
Lately, iPhone sales skyrocketpartly because the pandemic has increased people’s dependence on technology.
Announced on Tuesday, the new Apple Watch Series 7 will cost $400, the same price as the last few models. Apple also introduced a cheaper watch, the SE, for $280 last year.
Apple has also unveiled a new iPad that will cost $330, the same as last fall’s release. The only price increase announced at the event is $500 for the new iPad mini, up from the company’s last $400 mini out in 2019.
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