‘Our menu is very Darwinian.’ McDonald’s leader in 2021.


Any of the issues that persist today from a social perspective – inequality issues, education issues, opioids, etc. – we are asked to comment on all of them. One of the things I have to think about is where do we talk about a topic and where do we not? The way we look at it is this: Does it either go directly to our industry – which is something we’re obviously going to comment on – or does it go to pillars that we say will be particularly important to us? We talked about jobs and opportunities. We talked about helping communities in crisis. We talked about the planet. And we talked about supporting local farmers and ranchers. These are areas that we say are unique to our business and that we feel we have a role to play. Other than that, there must be a really good reason for saying something to be part of the solution. And when it comes to voting rights, that wasn’t our thing. It wasn’t compatible with one of our leadership platforms. And we didn’t think our voice would be particularly helpful in addressing issues.

When many people think of McDonald’s, the image is unhealthy fast food. To put it bluntly, why doesn’t McDonald’s offer healthier food?

Our menu is very Darwinian. We will put on the menu what our customers want to buy. We have healthier selection options on the menu. And we have more indulgent options on the menu. Ultimately, we leave it up to the customer to make those choices.

I strongly feel that we need to be 100 percent transparent about nutrition information. And, for example, we’re trying to do something to encourage healthier choices, especially as it relates to marketing to children. We’re trying to nudge you towards better choices for you in terms of a little behavioral economics. But ultimately we leave it to the customer.

One of the areas we invest in is plant-based. Plant-based products are now more costly than a traditional protein (chicken, beef, etc.). We’ve made it our focus to make sure we’re pricing all of this equally. We don’t see anyone choosing to go with a hamburger versus a plant-based burger because of the price.

I have many friends who say, “Well, you’re not moving fast enough. Just change the menu tomorrow and leave people with these options. That’s how you get there.” The truth is, it doesn’t force people to make the right choices. It will just push them to go in a different direction. They won’t come to your restaurant. They’ll go somewhere else. These things must also be done at the speed at which a customer is willing to be poked. Just make those decisions radically and say, “Okay. , now these are your options. Take it or leave it”, we as consumers are not conditioned like that. We now live in a world of endless choices.

What kinds of jobs do you see being phased out and replaced by automation? Will he go beyond taking orders and enter the back of the house?



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