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An ad for the Tesco supermarket chain with Santa carrying a vaccination passport was deemed acceptable by British ad editors after viewers sent record numbers of complaints that the spotlight supported the vaccine.
Most of the 5,000 complaints received claimed that the ad, which aired in mid-November, sought to force viewers to get vaccinated and promoted medical discrimination based on vaccination status. Advertising Standards Authority.
The agency’s spokesperson, Toby King, said on Thursday that the ad “does not violate our rules and is not a reason to take further action”.
NS Tesco adCreated by the Bartle Bogle Hegarty advertising agency and based on a rendition of Queen’s song “Don’t Stop Me Now”, it shows people overcoming various obstacles (a power outage, a closed mall, a product shortage that left a snowman with a snowman). . eggplant for the nose) to celebrate Christmas. A newscaster at one point announces that Santa may be quarantined, but later cheers by showing a border control agent proof of vaccination.
“We understand that some people do not participate in the vaccination program and may find the ad unpalatable, but we conclude that the ad would not be viewed as irresponsible or cause serious or widespread offense on the proposed basis,” said Mr King. .
Tesco said in a statement that the ad “takes a lighthearted view of how the nation is feeling”.
“We are still in the midst of a pandemic and the ad reflects current rules and regulations regarding international travel,” the company said.
Among the concerns about Omicron, a novel coronavirus variantThe UK has banned travelers from 10 African countries, made face masks mandatory in shops and on public transport, and accelerated the rollout of booster vaccines, hoping to vaccinate every adult by the end of next month.
Earlier this year, another vaccine-related ad was submitted for review by the Advertising Standards Authority. In late December, while we were in the early stages of vaccine rollouts, Irish budget airline Ryanair began running ads announcing “the arrival of vaccines” and explaining unmasked or social distancing to young vacationers. “push and go!”
It received 2,370 complaints from viewers (more than half of people aged 12 and over) who thought the ad was misleading, offensive and irresponsible, implying that the majority of Britons would be successfully vaccinated by summer. fully grafted in the first week of June). The Advertising Standards Authority banned ads.
The Tesco holiday ad drew the second-highest number of complaints in agency history. The Leader is a 2014 commercial in which bookmaker Paddy Power is betting on the results. Oscar Pistorius murder caseOlympic runner who was eventually convicted of murdering his girlfriend. The ad received 5,500 complaints and prohibited.
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